Fintech platform for rental property owners and managers

RealPage

RealPage is a B2B SaaS platform built for the multifamily real estate industry, serving property owners, managers, and operators across the country. As the senior designer on the marketing team for over seven years, I worked on brand execution across every customer-facing touchpoint.

Paid Media

Paid media assets built for performance. Each asset was part of a broader testing strategy with multiple variations and sizes running simultaneously to find what worked best.

Collection of four digital advertisements promoting a free eBook titled '5 Critical Features Every AI-Enabled CRM Must Have' by RealPage. The ads feature a man working on a laptop, with varying backgrounds and color schemes, and include a 'Download eBook' button.
Set of digital advertisement banners with text promoting website cost analysis and solutions, featuring images of a smiling woman holding a tablet, icons of analytics and magnifying glasses, and a 'Watch Now' button, in various color schemes including white, light, dark blue.
Series of four promotional graphics for RealPage, showcasing community association management, simplified in 3 steps, and emphasizing refining tech stacks for flexible and future-ready finance efficiency. Each graphic features people using digital devices and includes call-to-action buttons.
Three digital graphics promoting a webcast about multifamily marketing trends and key insights from Google and G5, with the first featuring a woman looking at her phone, the second a chart and light bulb icon, and the third a laptop with a chart and light bulb icon.

eBooks and Playbooks

Complex campaign content designed to educate and convert. These assets translated product and industry insights into visually compelling formats that sales and marketing teams could use across the full funnel.

Events

Brought hand lettering and custom branding into live event experiences. From brush script logos to event swag, the goal was to give each show its own personality while staying on brand.

A promotional graphic for the REALWORLD2021 event featuring the phrase 'A Celebration of Innovation VIP Event' over a starry night sky background with colorful diagonal lines.
People seated at tables on stage at a celebration event, with chandeliers hanging above, a large screen displaying 'A Celebration of 30 Years,' and a banner for WSM Grand Ole Opry.

Social Media Marketing

Organic social content built for real engagement. Each graphic was designed to feel native to the feed, relevant to the audience, and consistent with the brand without ever feeling corporate.

Advertisement for G5 and Knock showcasing data analytics tools to reduce exposure and generate better leads, featuring a woman working at a desk with multiple monitors displaying graphs and charts.

Infographics

Complex data, made approachable. I transformed renter study findings into clean, engaging infographics that made the numbers easy to digest and the insights impossible to ignore.

Infographic titled '2024 National Multifamily Renter Study' with sections on tenants' demands for modern experiences, stress related to moving, loyalty points for rent payments, and preferences for payments in a modern digital style using dark blue background and light blue icons and text.

Sales Enablement Shows

Custom templates for presentations and flyers used across the sales organization. Built for consistency and speed so the team could move fast without breaking the brand.

Before After
Names written in cursive font with a black outline and a brown fill: Alison Stump, Amy Dreyfuss, Andrew Bowen, Brandon Bible, Dana Jones, Demetri Themelis, Hari Subramanian.
A man in a blue suit giving a presentation in a large conference room with many attendees. A large screen behind him displays a photo of a smiling man with the text 'Vinat Doshi'.
A man in a blue suit giving a presentation on a stage at a professional event called Sales Kickoff. The large screen behind him displays the event's theme, 'Winning Together', and prompts to share photos using the hashtag #WinningTogether.
A woman standing on a stage giving a presentation to an audience at a conference, with a large screen behind her displaying the words 'Sales Kickoff' and 'Winning Together' with the speaker's name, Dana Jones, President & CEO.

Employee Resource Groups: Brand Identity

Brand identity work for internal communities that deserved to feel just as considered as external-facing design. Each ERG got its own visual identity that reflected the people behind it.

Berg and Real Pride logo featuring colorful, stylized rainbow design with a circular element and rainbow-stripe text.
A colorful presentation slide deck titled 'REALPAGE ERGs HOLA Style Guide v1' with sections on logo types, color palette inspired by HOLA culture, and sample slides showcasing logos, color swatches, and template notes.
Newsletter template with the title "REALLPRIDE" at the top, a colorful logo, and issue information. The main content promotes a summer event, mentions the "HOLA Member of the Quarter" program, and includes photos of people outdoors.
Multiple notebooks with black covers featuring colorful abstract patterns and the words 'BERG', 'REAL PRIDE', and 'REAL PAGE' on the covers.

Employee Resource Groups: Brand Identity

Brand identity work for internal communities that deserved to feel just as considered as external-facing design. Each ERG got its own visual identity that reflected the people behind it.

Berg and Real Pride logo featuring colorful, stylized rainbow design with a circular element and rainbow-stripe text.
A colorful presentation slide deck titled 'REALPAGE ERGs HOLA Style Guide v1' with sections on logo types, color palette inspired by HOLA culture, and sample slides showcasing logos, color swatches, and template notes.
Multiple notebooks with black covers featuring colorful abstract patterns and the words 'BERG', 'REAL PRIDE', and 'REAL PAGE' on the covers.

Motivational Posters

A motivational quote over a cityscape at sunset, reading: "If your goals don't scare you, they aren't big enough" with a silhouette of a person sitting on a rooftop ledge.
Motivational poster with the message 'Be stronger than your excuses' over a city skyline background at night with stars and lightning bolt illustrations.