Fintech platform for rental property owners and managers
Realpage
Demand-Gen Marketing Campaigns
Paid media assets built for performance — designed to capture attention, speak to the right audience, and drive conversions. Each asset was part of a broader testing strategy, with multiple variations and sizes running simultaneously to find what worked.
Infographics
Complex data, made approachable. I transformed renter study findings into clean, engaging infographics that made the numbers easy to digest and the insights impossible to ignore.
Social Media Marketing
Organic social content built for real engagement. Each graphic was designed to feel native to the feed, relevant to the audience, and consistent with the brand — without ever feeling corporate.
Sales Enablement
Brought lettering and calligraphy into sales event branding — giving each event its own personality while staying on brand. From custom brush script logos to motion graphics, the goal was to make people feel something before the first speaker hit the stage.
Employee Resource Groups - Brand Identity
Built complete brand systems for two employee resource groups — BERG and RealPride — each with its own distinct identity designed to live within RealPage's broader visual ecosystem. Logos, color palettes, swag, newsletter templates, style guides, and digital assets all included.
Motivational Posters
Designed to fuel the sales team — pairing bold lettering with cinematic photography to create posters that felt less like office décor and more like a rallying cry.
