Hand lettering, my gateway drug to design.

Lettering

Hand lettering has become an essential element of my design work, transforming the way I approach creativity and communication. What began as a way to sharpen my eye for type and letterforms turned into a practice that shows up in everything I do — from brand identities to sales event branding to a collaboration with Crayola. It's the part of my work that feels most like me.

3D Type Explorations

I started teaching myself 3D programs as a way to push my lettering further — and it opened up a whole new creative direction. Taking hand-drawn letterforms into three dimensions adds depth, texture, and a level of detail that's hard to achieve any other way.

The words 'Stay Hydrated' written with water on a light blue background.

A 3D neon sign displays the phrase 'Hard work beats talent when talent doesn't work hard' on a dark background.

Neon sign with a quote that says, "The harder you work the luckier you get," in blue and green cursive lettering on a black background.

Colorful graphic with text that reads 'May this year be filled with love, laughter, and endless possibilities' against a blue background with small stars and dots.

Colorful letter-shaped candies arranged to spell the phrase "Never Surrender" on a dark background.

Bright pink neon-style text on a blue background reads 'Follow your Heart!' surrounded by colorful small hearts and dots.

iPad Lettering

The iPad gave me a new way to letter — faster, more flexible, and with a level of precision that paper can't always offer. I use custom brushes to keep the handmade feel alive while being able to experiment with color, texture, and style in real time.

Colorful text that says 'Live is Beautiful' in a stylish, cursive font with a black outline on a white background.

The Beat Magazine

Outer Voice's The Beat tapped me as a guest illustrator to create typographic treatments of hip-hop lyrics that have inspired and motivated me over the years — Rakim, Big Pun, Jay-Z, Nipsey Hussle. Where lettering meets the culture.

People walking on a city street crosswalk with a large chalk billboard that reads "Constant repetition is the path to progression."

A sign with the message "There’s no honesty living off negativity" written on it, surrounded by green succulent plants.

Neon sign with the phrase "Thinking of a Master Plan!" in yellow, surrounded by small neon icons of money, dollar signs, and banknotes on a dark background.

Sign with the quote 'You can't knock the hustle' in a subway or train station with train tracks, arrows pointing toward UpTown & The Bronx and Downtown & Brooklyn, and a modern, industrial ceiling.