Hand lettering, my gateway drug to design.
Lettering
Hand lettering has become an essential element of my design work, transforming the way I approach creativity and communication. What began as a way to sharpen my eye for type and letterforms turned into a practice that shows up in everything I do — from brand identities to sales event branding to a collaboration with Crayola. It's the part of my work that feels most like me.
3D Type Explorations
I started teaching myself 3D programs as a way to push my lettering further — and it opened up a whole new creative direction. Taking hand-drawn letterforms into three dimensions adds depth, texture, and a level of detail that's hard to achieve any other way.
iPad Lettering
The iPad gave me a new way to letter — faster, more flexible, and with a level of precision that paper can't always offer. I use custom brushes to keep the handmade feel alive while being able to experiment with color, texture, and style in real time.
The Beat Magazine
Outer Voice's The Beat tapped me as a guest illustrator to create typographic treatments of hip-hop lyrics that have inspired and motivated me over the years — Rakim, Big Pun, Jay-Z, Nipsey Hussle. Where lettering meets the culture.
